Ferdinand Dudenhöffer

Authority on Developments & Trends in the Automotive Industry

Biography

Prof. Dr. Ferdinand Dudenhöffer is a recognised expert in marketing and business management and specifically development in the automotive industry. The former automotive executive had a professorship in Marketing & Management Science and was founder and director of C.A.R. – the Centre for Automotive Research – at the University of Applied Sciences in Duisburg-Essen.

After studying economics Prof. Dudenhöffer held senior executive positions at Porsche, Opel, Peugeot and Citroen. He also held a professorship at Mannheim University. Since 1996 he has a professorship for Marketing & Management Science, Department Automotive Economics & Engineering, University Of Applied Sciences, Gelsenkirchen.

With a wealth of hands-on experience in the automotive industry and many years of research Prof Dudenhöffer demonstrates the many challenges for the automotive industry. More so he develops creative and successful marketing strategies for placing products advantageously into the market place. Additionally he shares his profound views on global trends on the future of the industry.

A well respected speaker on national as well as international platforms his presentations are thought provoking and inspiring.

Topics

Developments and Trends in the Automotive and Supplier Industry
Marketing
Business Management
New Marketing Strategies
Branding
Challenges for the Automotive Sector

Languages

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